Good Business

Tonight after yoga class I sat with some yogarians, one of which I had not seen in 3 or 4 years.

Turns out this woman is doing remarkable work in the world as a fund-raiser.  She is operating as a full, authentic person of integrity as she asks people to donate large sums of money to the place she works for.

We had a wonderful interchange and we both agreed that the old business paradigm of  “The Bottom Line” is dead, or should be.  Business today is about building community, building Tribes, leading tribes and creating sustainable corporate cultures where the workers are respected and where customer service is remarkable.

I mentioned Google, as a model, and Starbucks, and of course, Zappos.  All these companies are using ethical business practices and fostering fun, amazing workplaces.

If you have the time, (it’s a bit long, but it’s interesting), watch this talk by Tony Hsieh (pronounced “shay”) of Zappos talk about how Zappos rolls.  He tells a great story about a woman who needs to return a pair of shoes after her husband dies.

http://www.business-strategy-innovation.com/2008/10/bif-4-insights-tony-hsieh-zapposcom.html