Not Your Mother’s Yoga

I was cruising down State St in Ithaca after my lunch with Zee and there was a sandwich board on the street announcing a new yoga studio: Mighty Yoga.

It obviously caught my eye and I picked up the flyer.  It’s a Power Yoga place and their tag line?  “Not your mother’s yoga.”

They are obviously marketing to the college students who want more from their yoga class than an easy stretch class followed by savasana.

Mighty Yoga.

Power Yoga.

Bring a water bottle and towel it said.  I know what’s going to happen there: Lot’s of suns and vinyasa with some advanced asanas thrown in to scare you, humble you, and make you respect it so you’ll come back next time just to see if you can do it.

But my question is this: why isn’t this for your mother?  Who’s mother are they referring to here?  Because I have plenty of mothers (and some grandmothers) in my classes who can do Power Yoga with advanced asanas, sun sequences, killer vinyasas and they don’t even blink.  Most of them never need a towel.

Not your mother’s yoga?  Must be pretty lame-o yoga, then.

They’ve obviously never seen a Power Mother.  Now I’m fantasizing about taking a bunch of my (ahem) “mothers” to crash that Mighty  Let’s take these Mighty Yoga pups to school, muthahs!

“Not your mother’s yoga” indeed.  Pth.

6 thoughts on “Not Your Mother’s Yoga

  1. I think we Power Mothers and Grandmothers could show those college students a thing or two. They’ve obviously never experienced an Ashtanga class at Main Street Yoga!


  2. Wow, whomever opened this yoga studio has no idea the strength of a mother!!! A “good” mother’s body, mind, and soul is conditioned naturally to be strong no mater what. So bring it on chick-a-s!!!


  3. Wow, who knew a tag line could draw so much attention! As the owner of the “new studio in town,” I would be honored if you would “crash” the studio and show the college kids a thing or two! I’m not a mother yet, but when that time does come, I sure plan to be practicing as much as I do now – in fact, I expect I’ll need it even more then!

    Here’s to the Power Mothers! Hmm, maybe we could even have a Power Mother class!


    1. Hi Heather!
      This is too funny! I was so excited to see your sandwich board on State St. I love Power Yoga (and so do a lot of my students), but did feel a little “dissed” as a “mother” by your advertising slogan :>
      One of these days, me and my “posse” of Power Mothers are gonna come crash your scene there at Mighty Yoga.
      Seriously, as a fellow studio owner, I am so excited for you and wish you huge success. I come to Ithaca every Tuesday to write with Irene Zahava. I checked your class times and would love to practice with you if it ever happened that I was in town when you are teaching.
      Namaste and the best of luck!


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